MARIEL MOORE

Currently, I am the Director of Digital Strategy and Engagement for The University of Texas at Austin. Hook ‘em! 

 

I spend my days leading a team of digital innovators working across all colleges, schools and units to drive digital best practices, provide marketing automation and digital campaign support and act as the administrators for digital marketing and communications platforms across campus.

 

We’re also working to migrate UT Austin to the Salesforce ecosystem, including Salesforce CRM and Salesforce Marketing Cloud. I function as the marketing operations roadmap owner as well as project sprint and workstream lead. I also sit on the Advancement Data Operations leadership team.

 

I’m so excited to take digital innovation and best practices from my time in SaaS technology and other businesses and apply those principles to transform fundraising processes and marketing strategy. There’s so much potential to impact fundraising and drive results for causes that matter like the new University of Texas at Austin Medical Center and UT's Year of AI, just to name a few.

​

If you would like to view some of my past projects, please take a look at my portfolio.